VISUAL IDENTITY

Our visual identity reflects our brand image. Our design elements provide a powerful set of tools to set the stage for compelling storytelling, and making the connection to who we are and what we believe. By using these elements consistently, we can assure recognition across all our audiences. These key components of our logo, color palette, and font should always be used consistently to preserve and reinforce our identity.

Download our brand quick guide

Logo

  • Icon is INDEPENDENCE HALL Use as placed. Do not modify, move, stretch, skew, or obscure with fonts or other graphics.
  • Color is NAVY #0b315b
  • Black and white knockouts permitted, but Navy should be used whenever possible.
  • The logo is an identifying element and therefore the colors should never be altered.
  • The font should not be substituted, stretched, condensed, etc. It is a piece of the logo art.
  • Type is never to be printed over the logo.
  • Adding special graphical effects such as sun flare or beveled edges is prohibited

NAVY
CMYK 88,46,0,64
Hex #0b315b

Primary color

  • Navy can be paired with any other color in the palette.
  • The best choice for body copy text.

BLUE
CMYK 79,25,0,38
HEX #22779f

GREEN
CMYK 57,0,60,47
HEX #398635

LT GREEN
CMYK 66,0,58,33
HEX #3aab48

Secondary colors

  • Use each paired with the primary navy color.
  • Great for headers, and callouts.
  • Do not use green and blue together because their values are too similar, so combined, they are difficult to differentiate.

GOLD
CMYK 0,33,81,0
HEX #ffaa30

LT BLUE
CMYK 67,21,0,15
HEX #47aad8

SKY BLUE
CMYK 56,16,0,4
HEX #6dcff6

Accent colors

  • Use accent colors with the primary navy color.
  • Use gold with blue as an accent color.
  • Use light blue with green as an accent color.
  • Do not use Gold for body copy text

Fonts

The font size default is 11.

ARIAL BOLD (All Caps)
Arial bold should primarily be used for headlines and sub-headlines.

Arial Regular
Arial regular should be used for all body and supporting copy. It should never be used for headlines.

Example of font use

OUR MISSION
The School District of Philadelphia will deliver on the civil right of every child in Philadelphia to an excellent public school education and ensure all children graduate from high school ready to succeed, fully engaged as a citizen of our world.