Office of
Communications

What We Do

Media Relations & Social Media

• Leads proactive media strategies and manages media coverage for the District and its schools.
• Fosters positive relationships with local and national news outlets through timely responses and support.
• Utilizes multiple methods and platforms to tell the District’s story, including news releases, media events, blogs, social media and multimedia.

Internal Communications & Website Content

• Sustains a communication strategy that engages employees first and often, strengthens organizational culture and improves staff engagement.
• Leads the development and strategic distribution of family communications for major SDP initiatives.
• Uses analytics and best practices to cultivate high-impact websites that provide relevant, accessible information to keep our audiences informed.

District Branding & Creative Services

Serves as the District’s creative brand authority and an internal creative agency that uses owned, shared & paid resources to lead marketing campaigns and tell the SDP story.